Business Impact Analysis

impactableX

We talk with hundreds of founders about business impact analysis, and almost all of them don't know where to begin. To be sure, there is no shortage of terminology, frameworks and approaches. Some are geared towards public companies, ESG, and ratings, others look at the life-cycle of a product or look only at operational impact. It can be disorienting. It’s no wonder that there is an overwhelming perception that impact analyses are complicated, academic, and time consuming, feasible, perhaps, for later stage companies, but not a priority for earlier ones.

The reality is, an impact analysis can offer immense practical utility and unlock access to critical resources. After over a decade of intensive work with founders, we've designed tools to make it easy, and you can begin today.

An impact analysis
can offer immense practical utility and unlock access to critical resources

Our products for business impact analysis were designed exclusively for startups to build impact analytics into their business model from the beginning. Developed by an award-winning impact accelerator, the ImpactableX methodology and validation process offers a clear framework for founders to understand a) what metrics to measure, 2) how and to what degree their products materially change a life or strained resource, 3) how this impact translates to real value and 4) how much more impact can be created with outside funding.

Our summary analytics unlock funding by translating your impact claims into terms investors understand. They reflect impact leverage per dollar of funding, and articulate the real value your innovation can unlock for your beneficiaries. We venture far beyond static and uncontextualized impact quantities. Impact claims need to be credible, and they need to be meaningful for a variety of audiences.

Our methodology was designed by an award-winning social impact accelerator to cut through the complexities of traditional impact analysis and offer founders a clear, simple approach to begin to put numbers on paper. Whether you have primary impact data or not, this framework allows you to begin to make some initial assumptions, understand your company’s impact mechanics, and refine your assumptions over time. These practices are well known with early stage financial modeling. We enable founders to practice impact modeling too - at the earliest stages - so they can begin to grasp their impact potential under various scenarios. It’s incredibly powerful, and more than just a static impact evaluation snapshot.

Impact analysis you
can actually use

Execute your mission effectively & raise capital
to drive impact at scale

Business Impact Analysis Steps

Impact Assessment Step 1

Definition

iX Build is our unique business impact analysis framework, and consists of three phases: Definition, Attribution, and Valuation. First, we define a company’s core impact metrics. These are the measurable expressions of impact - a reflection of a company’s value proposition and core mission.

Impact Assessment Step 2

Attribution

Then we move into Attribution. In this phase of an impact analysis, we evaluate a product’s contribution to a problem compared to a baseline and counterfactual. We evaluate both unit-level impact efficacy and total impact outcomes over a given term. We build a unique algorithm that relates revenue to impact, enabling the integration of impact outcomes into a company’s revenue model.

Impact Assessment Step 3

Valuation

Finally, in the Valuation phase, we translate the impact into economic value, value that is not reflected by a company’s revenue. We evaluate the new value or cost savings that result from impact. CO2 emissions, for example, have a known social cost. Every ton of CO2 abated drives cost savings. We integrate this external value into your business impact analysis.

ImpactableX technology streamlines these three steps to build a company’s custom impact model and generate groundbreaking analytics that allow founders to truly differentiate among customers and investors.