Last updated: 5 September 2026
1. About this policy
This Cookie Policy explains how Impactable (“we”, “us”, “our”) uses cookies and similar technologies on www.impactablex.com (the “Site”), and the choices available to you.
It should be read together with our Privacy Policy, which explains how we handle personal data more generally.
2. What cookies are
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to remember your preferences, and to tell the site owner how the site is being used.
We also use similar technologies such as tags, pixels and browser storage. For simplicity, this policy refers to all of them as “cookies”.
3. How we use cookies
Strictly necessary cookies. Required for the Site to work: page delivery, security, and remembering the cookie choices you have made. These are set without your consent because the Site cannot function without them.
Functional cookies. Remember choices you make so the Site behaves consistently for you.
Analytics cookies. Help us understand how visitors find and use the Site, which pages are read, and where people run into trouble, so we can improve it. We use this information in aggregate and do not use it to identify individual visitors.
Marketing cookies. Used to measure the effectiveness of our advertising when we are running campaigns.
Analytics and marketing cookies are only set after you accept them.
4. Cookies used on this Site
Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
cmplz_banner-status | Impactable | Remembers that you have dismissed the cookie banner. | 365 days |
cmplz_consented_services | Impactable | Records which categories of cookies you have accepted or refused. | 365 days |
cmplz_policy_id | Impactable | Records the version of this policy you consented to, so we can ask again if it changes materially. | 365 days |
wordpress_test_cookie | Impactable | Checks whether your browser accepts cookies. Set when a sign-in page is loaded. | Session |
wordpress_logged_in_* | Impactable | Identifies you to the site when you are signed in to an account. Only set for site administrators and editors. | Session |
wordpress_sec_* | Impactable | Secures administrator sessions. Only set for signed-in users. | Session |
PHPSESSID | Impactable | Keeps a temporary session open, for example while a form is being submitted. | Session |
Functional
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
wp-settings-* | Impactable | Stores interface preferences for signed-in users. | 1 year |
wp-settings-time-* | Impactable | Records when those preferences were last set. | 1 year |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes one visitor from another. | 2 years | |
_ga_* | Keeps the state of your visit for Google Analytics 4. | 2 years | |
_gid | Distinguishes visitors, where this cookie is enabled. | 24 hours | |
_gat_gtag_* | Limits how often requests are sent to Google Analytics. | 1 minute |
Marketing
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Measures which advertisements led to a visit or an enquiry. Set only while we are running advertising campaigns. | 90 days |
Cookie names shown with an asterisk carry a unique identifier at the end, such as a property or account ID.
5. Third-party services
Google Analytics 4 provides our website statistics. Google processes this data under its own privacy terms, and may transfer it outside your country. See Google’s privacy policy for details, and its overview of how Google uses data from sites that use its services.
Google Tag Manager is the tool we use to load and manage the tags on the Site. Tag Manager does not itself set cookies; the tags it loads may do so, and those cookies are listed above. Tag Manager only loads analytics and marketing tags after you have accepted the matching category.
We do not sell your personal data.
6. Your choices
Cookie banner. The first time you visit, you are asked to accept or refuse non-essential cookies. Until you choose, only strictly necessary cookies are set.
Changing your mind. You can change or withdraw your consent at any time using the cookie settings link in the footer of any page. Withdrawing consent does not affect anything processed before you withdrew it.
Browser controls. Most browsers let you block or delete cookies in their settings, and can be set to warn you before a cookie is stored. Blocking strictly necessary cookies may stop parts of the Site from working.
Opting out of Google Analytics. Google offers a browser add-on that prevents Google Analytics from collecting data about your visits to any website.
7. Changes to this policy
We may update this policy when the cookies we use change, or when the law requires it. The date at the top shows when it was last revised. If the changes are material, we will ask for your consent again.
8. Contact
Questions about this policy can be sent to hello@impactablex.com.